Module 11: Merino innovations

Wool has been around for thousands of years and over the centuries humans have adapted it in many innovative ways. These innovations add value and make wool products highly desirable, even in today's high-tech world. This module explores the driving forces behind Merino innovations and shows how Merino wool can meet the modern consumer’s needs.


Topic 1 - Consumer insights

Innovation happens for a reason; usually as a response to consumer demand for something different or better. This topic explores some of the key trends and driving forces that affect Merino wool apparel.

2 mins

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Topic 2 - Merino innovations

Having identified consumer needs and trends, this topic goes on to look at some of the innovations in Merino wool that can enhance consumer experience.

3 mins

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