Woolmark Performance Challenge
The Woolmark Performance Challenge is a problem-solving platform, bringing together leading performance apparel brands with a global pool of world-class talent. It is designed to facilitate innovative, environmentally considerate product solutions for the sports and performance market, by harnessing the unique natural properties of Australian Merino wool.
OFFERING THE OPPORTUNITY OF A LIFETIME
The Challenge also provides a unique learning experience for participants and awards the finalists and winners with opportunities for international travel, financial rewards, and the potential for career development.
2021 INNOVATIONS AND WINNERS
The Woolmark Performance Challenge 2021 partnered with Swiss brand On for a running category brief, and Italian brand SALEWA for a ski/mountain category brief. Over 410 students from 137 universities across 24 countries submitted innovation concepts. We’re now pleased to reveal the 12 innovations and award winners.